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When you shop with The Someday Co. you're not only supporting the great work of our brand partners, you're also giving back to multiple environmental charities through our membership with 1% for the planet. Part of our revenue every year is carefully redirected to environmental causes all over the world.

Read more about 1% for the planet here.

The Someday Co. was founded on the premise that someday the world will look back on this time as a turning point - it needs us to shift our thinking and reflect our values with smarter and more sustainable purchase behaviour.

We’ve made it our mission to ultimately have all consumers globally considering the planet when making apparel purchases. Through education and inspiration we aspire to be the leader in sustainable fashion, surfwear, swimwear and eco-friendly consumption.